The evolution of our Primal brand has been a long one! 

In 2010, Brad was working out of a gym called Fitness First, on the Northern Beaches of Sydney. He and two other CHEK Practitioners decided to start their own business together called Primal Movement. 

After 3 years in 2013, Brad decided to move on and work solo again under his own name, but continued on with the Primal approach and a new blog called Primal Health. 

Running a business under his name and also having a blog under a different name got a little confusing to his audience, so he decided to start Primal Holistic Health in 2021 to represent the blog and his coaching services. 

During COVID, online business soared for everyone, and Brad created a a smartphone app and named it Primal 6, after the foundation principles of health that he lives and teaches. Once again, things became a little confusing having two brands, so combining the two made the most sense in 2025, and the Primal 6 brand won!

We’re very excited about this next chapter of the Primal vision.